Executive Summary
SEO/GEO Lead with 10+ years of experience scaling online projects and managing strategies. Expert in optimization for generative engines (LLM), AI monitoring, and technical SEO for platforms exceeding 1 billion indexed URLs. Successfully builds international visibility strategies and leads multicultural specialist teams. Distinguished by a strategic and analytical approach as well as process automation.
Professional experience
– present
OLX Group — SEO/GEO Lead
- Designing and executing GEO (Generative Engine Optimization) strategies to maximize Share of Voice in language models (LLM).
- Managing information architecture and visibility strategy for the otomoto.pl and otodom.pl business lines across three European markets.
- Analyzing AI bot and agent logs to identify crawling patterns and optimize assets for LLMs.
- Prompt engineering & monitoring: designing and calibrating test queries for AI monitoring tools (Profound, Otterly.AI).
–
TechNest / themarcomengine.de — SEO Manager
- Led online marketing strategy for global BMW campaigns in 100+ markets.
- Built and optimized processes and managed an international team of senior SEO specialists.
–
Sportano.pl — Head of SEO & Content, Consultant
- Built SEO & Content strategy for the CEE region from the ground up.
- Rolled out product and tech structures that enabled sales across eight European markets within 12 months.
- Managed crawl budget and technical optimization for the e-commerce platform.
–
Domodi Group — Head of SEO Section
- Grew organic traffic by over 100% (from 3 million to 6.2 million monthly sessions).
- Designed technical SEO architecture for Domodi.pl, Allani.pl, and Homebook.pl.
- Hired, coached, and scaled a 10-person SEO & e-commerce team.
Earlier roles
- BusAbout — SEO Consultant ()
- Spy Shop — Marketing Coordinator ( – )
- Helfy.pl — Marketing Manager ( – )
- Joy Intermedia Agency — Product Manager ( – )
- Rocket Media Agency — SEO Specialist ( – )
Skills
Generative AI & GEO
- LLM Visibility Strategy
- AI Bot Log Analysis
- Prompt Engineering
- Profound
- Otterly.AI
Technical SEO
- Crawl Budget Optimization
- Architecture for >1B pages
- International SEO
- E-commerce SEO
Data & Automation
- Python (Data Extraction)
- Web Analytics
- Custom Dashboards
Management
- Team Building (10+ FTEs)
- Product Strategy
- Process Optimization
Education
Master’s degree, University of Wrocław — Public Relations.